Have you ever seen this symbol before? If not, what would you think it meant if you saw it light up on your car dashboard?
I’m not sure I’d have ever figured it out but when I showed it to David, he immediately knew it meant “low tire pressure”. How? Why? Does that really look like a tire to you? Who designs these things? Oh, I know. A man. It would have to be. Apparently 46% of people shown this symbol couldn’t figure out that it is meant to be a tire. David’s guess is that most of them are probably women. Fair enough. So why not design something that women will recognize? Who looks at a tire from the front? It should be drawn from the side and look like a flat tire. Yet another example of a mistake that could have been avoided if only I had been consulted.